There are not many brands that survive the march of time. Particularly these days, when new products are appearing on the market faster than ever before. The Le Parfait® brand and products have no doubt lasted such a long time because they are so easy to use and so popular...
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Le Parfait®: yesterday, today and tomorrow

But the success it has enjoyed so far is just the beginning of the story: the Le Parfait®  brand has a very bright future ahead.
Le Parfait®  was created in Reims, France, at a time when glass was one of the few options for packaging. Back then, its competitors were Le Meilleur, Le Triomphe and Le pratique… So what made Le Parfait®  stand out from the rest, allowing its popularity to grow and grow as the decades passed? The iconic brand of Le Parfait® , and the special place it occupies in our homes and hearts today, owes everything to the product’s special qualities and memorable look.
 

The manufacture jars Le Parfait®  is a fascinating story : the sand is transformed into glass and moulded into the classic Le Parfait®  shape. And especially the raw material used to make the product’s most symbolic accessory - the orange rubber sealing ring. Le Parfait it's also the 140 skilled employees who produce and deliver over 20 million Le Parfait®  jars each year, serving all customers – from the largest supermarkets to the smallest grocery stores – with the same dedication.
With sales of Le Parfait®  rising by 50% in the last 10 years, the brand is proving to be just as relevant today as it ever was – and reaching out to new generations of consumers as they discover the pleasures of home preserving for themselves.



Close-up on the item itself...

What’s so special about Le Parfait® ?

• Its original shape, which is instantly and universally recognized.

• Its orange rubber ring: the trademark symbol of the brand.

• Its transparency, which symbolises honesty and purity.

  

What are the advantages of using Le Parfait® ?

• Convenient: easy to use, with no need for special instructions. A food preserved in a Le Parfait®  container is ready to use or eat simply by opening the lid, so it suits our extremely busy everyday lives.

• Healthy: with the strong proven link between food and health, home-cooking using organic ingredients is a good way to protect our health.

• Ecological: glass is the most sustainable packaging material, being endlessly recyclable.

• Economic: Le Parfait®  has a long life cycle and therefore saves both energy and money.
All natural: no need to add salt or preservatives.

Home-made: Making something yourself is enjoyable, therapeutic, and brings a special sense of satisfaction.

Design: Despite being 70 years old, the Le Parfait®  container is an iconic design that fits with our desire for trendy “retro” objects.

Stylish: in today’s home, containers tend to be on show…and with its original but familiar design, Le Parfait®  looks good anywhere.

Friendly: Le Parfait®  is perfect for sharing biscuits, sweets, small cakes….giving pleasure to the giver and recipient.

And above all, the Le Parfait®  brand is a symbol of taste and freshness.